Careers

About the Role

Propulso is looking for a Marketing Manager, Growth & Content to help accelerate its marketing initiatives in a fast-growing SaaS environment.

You will work closely with the Marketing Director to transform strategic directions into concrete, measurable and high-impact initiatives. This role combines hands-on marketing execution, tactical thinking, and continuous improvement of processes, tools and campaigns.

We are looking for someone autonomous, resourceful and results-oriented, capable of taking ownership of marketing projects from end to end in a fast-paced and evolving startup environment. This role is ideal for someone who enjoys both thinking and building: someone able to execute, structure, optimize and evolve marketing initiatives with impact, beyond a purely strategic, administrative or ultra-specialized role.

What You’ll Do

Growth Marketing & Lifecycle

• Design and optimize strategic Go-to-Market (GTM) and Lifecycle programs to accelerate user acquisition, conversion, and retention across all marketing channels
• Contribute to demand generation, the creation and modeling of the marketing funnel and lifecycle, and the continuous optimization of the customer journey and key lifecycle conversion points
• Implement and manage a rigorous experimentation framework (A/B testing, multivariate tests) to validate hypotheses and drive the evolution of customer journeys

Content & SEO

• Create, write and adapt various marketing content including blogs, web pages, emails, social content, case studies and campaign assets
• Produce SEO and AI-generative optimized content with a performance and conversion-oriented mindset
• Repurpose content across multiple formats and channels
• Use AI and technology tools intelligently to accelerate execution and automation while maintaining a high level of quality

Web & Marketing Execution

• Support go-to-market and co-marketing initiatives, campaigns and product launches
• Collaborate with and lead external resources when needed (design, content, production, etc.)
• Help ensure consistency between content, brand positioning and business objectives

Tools, Performance & Continuous Improvement

• Use marketing and CRM tools effectively (HubSpot, CMS, Canva, SEO tools, etc.)
• Contribute to the optimization of marketing processes, workflows and tools
• Monitor campaign and content performance using KPIs and success metrics
• Document learnings, recommendations and best practices

Strategic Contribution

• Actively contribute to the evolution of content, growth and distribution strategies
• Propose new campaign ideas, formats and marketing initiatives
• Participate in discussions surrounding messaging, positioning and marketing priorities
• Bring proactive recommendations to improve marketing initiatives within your scope
• Provide direct support to the Head of Marketing in the management and execution of strategic and cross-functional marketing projects
• Foster strong cross-functional collaboration with Sales and Product teams to ensure alignment on GTM strategies, messaging, and growth objectives

What We’re Looking For

Experience

• 4 to 7 years of experience in marketing
• Experience in startups, B2B SaaS or high-growth environments strongly preferred
• Hands-on experience in content, marketing campaigns, lifecycle or growth marketing
• Experience with HubSpot or similar CRM / marketing automation tools

Skills & Qualities

• Strong writing and content structuring abilities
• Strong curiosity and interest in technology tools and AI
• Ability to take ownership of projects and work autonomously
• Strong marketing judgment and results-oriented mindset
• Ability to transform ideas into concrete execution
• Analytical mindset with a focus on continuous improvement
• Ability to thrive in a fast-paced, collaborative and less structured environment
• Proactive, resourceful and solution-oriented approach
• Bilingual in French and English, both spoken and written

What We Offer

• Competitive compensation
• Generous vacation policy
• Comprehensive group insurance plan
• Flexible hybrid work model
• Professional development budget
• A collaborative, growth-oriented and innovative culture where your work has a direct impact on clients and communities