Smarter data for stronger retail growth
How We Help Retail Organizations
What You Can Do with Propulso
GeoIndicators
Analyze the real-world performance of your stores
Go beyond sales numbers and impressions. Propulso’s GeoIndicators provide a complete view of how customers move, visit, and interact with your stores.
With GeoIndicators, you can:
- Track foot traffic trends and visit frequency by day, week, or season.
- Understand who visits your stores through anonymized visitor profiles (origin, frequency, loyalty, travel distance).
- Compare store performance and trade areas to identify strong markets and new opportunities.
- Measure the real impact of campaigns, openings, or closures on visits and overall network performance.
Reports are generated in minutes, offering retailers reliable, cost-effective insights that complement sales data, helping you make smarter decisions on location, marketing, and investment.
GeoMarketing
Reach the right customers, in the right place
Run local or national campaigns with precision. With Propulso’s GeoMarketing, define custom zones around your stores, competitors, or shopping areas — and measure how your campaigns drive real-world visits and conversions.
With GeoMarketing, you can:
- Define custom geographic zones around specific stores with up to 3-meter accuracy.
- Access a ready-to-use polygon library to target key retail areas instantly.
- Activate qualified, consent-based audiences for local campaigns.
- Control your ad inventory through allowlists and blocklists, giving you greater precision, smarter spending, and more relevant campaigns.
- Measure real-world performance by tracking how campaigns influence in-store visits.
A World of Possibilities
Ready to give it a try?
What People Are Saying
Propulso invited us to test their services early on, and we’ve been using them ever since. By applying the insights from their GeoIndicators reports, we’ve strengthened our strategies, attracted more customers, and even chosen the ideal location for a new store—now our top performer. Propulso has become integral to our marketing strategies, and we rely on its reports to make key decisions.
Jacques, Mattress Retailer
Leaders that Trust Propulso
FAQ
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Can Propulso provide foot traffic analysis tools for shopping malls?
Yes. Propulso’s GeoIndicators deliver detailed foot traffic analysis for shopping centers, stores, and retail networks — helping you measure visitation, loyalty, and performance across locations. For the most accurate results, Propulso’s analytics are optimized for open-air or single- and two-level shopping centers, where mobility data reflects real-world movement with greater precision.
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Does Propulso specialize in location-based marketing data and analytics?
Yes. Propulso specializes in ethical, location-based data and analytics for marketing and mobility insights. Headquartered in Canada, Propulso supports organizations across North America and internationally.
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Is GeoMarketing the same as geofencing?
Not exactly. Geofencing simply targets ads within a predefined virtual area. Propulso’s GeoMarketing goes further — it lets you plan, target, and measure real-world performance. You can draw custom zones, use a ready-to-go polygon library, and control your ad inventory with allowlists or blocklists. Most importantly, you can track how campaigns drive actual in-store visits.
In short: geofencing targets vs GeoMarketing proves impact.
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How much does it cost for a foot traffic report?
Propulso doesn’t offer a single “foot traffic report,” but our GeoIndicators provide detailed insights on visitation, loyalty, and movement patterns — exactly the kind of data found in advanced foot traffic analyses.
Reports can be purchased on demand or accessed through a license, with flexible pricing based on your needs and coverage area.