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Real-world data for smarter parks and trails management

How We Help Parks & Recreation Organizations

Propulso transforms mobility data into clear, actionable insights that help organizations understand how their parks and trails are used. Our GeoIndicators and GeoMarketing tools support planning, funding, and the sustainable development of outdoor recreation spaces.
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GeoIndicators

Understand real-world movements
Move beyond assumptions about how your trails and parks are used. Propulso provides a continuous view of outdoor activity, revealing where visitors go, when they come, and how they experience your spaces.

With Propulso’s GeoIndicators, you can:

  • Track trail and park usage trends by season, weather, or time of day.
  • Understand visitor behavior and profiles, including origin, distance traveled, and visit frequency — always anonymized.
  • Identify key access points, loops, and movement corridors across your trail or park network.
  • Compare activity between sites or regions to highlight opportunities for investment, maintenance, or promotion.

Reports are generated in minutes, giving you reliable, data-driven insights that complement manual counts and help guide planning, conservation, and funding efforts.

Learn more

GeoMarketing

Promote your parks and trails with precision and accountability.
Reach outdoor enthusiasts and local visitors where they truly are, with campaigns grounded in real-world data and privacy-first targeting.

With Propulso, you can : 

  • Define custom geographic zones around trails, parks, or protected areas with 3-meter accuracy.
  • Activate qualified, consent-based audiences for local and regional awareness campaigns.
  • Promote your events, trail openings, or conservation initiatives more effectively.
  • Measure real-world engagement and visitation trends to understand how your campaigns influence attendance.
Learn more
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What People Are Saying

Our innovative partnership with Propulso is one more step in our efforts to understand the needs of trail users and ensure that the Trans Canada Trail remains a world-class destination and transportation corridor, for everyone.

Mathieu Roy, Trans Canada Trail

Leader that trust Propulso

Why Choose Propulso?

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Integration with 2000+ Applications

Unlike anything else on the market, our platform integrates with Zapier so you can use it with all your favourite applications!

  • Automate reporting
  • Create alerts
  • Automate invoicing
  • And much more!

Invest in Homegrown Media

Stop lining the pockets of Big tech giants and start using a homegrown platform that supports hundreds of local media companies. Our geotargeted advertising campaigns can be deployed in more than 100 countries around the world.

Estimated portion of ad budget allocated to media:

≈70% Propulso ≈30% Google Ads 0% Facebook Ads

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