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Real-world data for smarter parks and trails management

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Propulso transforms mobility data into clear, actionable insights that help organizations understand how their parks and trails are used. Our GeoIndicators and GeoMarketing tools support planning, funding, and the sustainable development of outdoor recreation spaces.
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GeoIndicators
Understand real-world movements

Move beyond assumptions about how your trails and parks are used. Propulso provides a continuous view of outdoor activity, revealing where visitors go, when they come, and how they experience your spaces.

With Propulso’s GeoIndicators, you can:

  • Track trail and park usage trends by season, weather, or time of day.
  • Understand visitor behavior and profiles, including origin, distance traveled, and visit frequency — always anonymized.
  • Identify key access points, loops, and movement corridors across your trail or park network.
  • Compare activity between sites or regions to highlight opportunities for investment, maintenance, or promotion.

Reports are generated in minutes, giving you reliable, data-driven insights that complement manual counts and help guide planning, conservation, and funding efforts.

GeoMarketing
Promote your parks and trails with precision and accountability.

Reach outdoor enthusiasts and local visitors where they truly are, with campaigns grounded in real-world data and privacy-first targeting.

With Propulso, you can : 

  • Define custom geographic zones around trails, parks, or protected areas with 3-meter accuracy.
  • Activate qualified, consent-based audiences for local and regional awareness campaigns.
  • Promote your events, trail openings, or conservation initiatives more effectively.
  • Measure real-world engagement and visitation trends to understand how your campaigns influence attendance.
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