Real-world data for smarter parks and trails management
How We Help Parks & Recreation Organizations
What You Can Do with Propulso
GeoIndicators
Understand real-world movements
Move beyond assumptions about how your trails and parks are used. Propulso provides a continuous view of outdoor activity, revealing where visitors go, when they come, and how they experience your spaces.
With Propulso’s GeoIndicators, you can:
- Track trail and park usage trends by season, weather, or time of day.
- Understand visitor behavior and profiles, including origin, distance traveled, and visit frequency — always anonymized.
- Identify key access points, loops, and movement corridors across your trail or park network.
- Compare activity between sites or regions to highlight opportunities for investment, maintenance, or promotion.
Reports are generated in minutes, giving you reliable, data-driven insights that complement manual counts and help guide planning, conservation, and funding efforts.
GeoMarketing
Promote your parks and trails with precision and accountability.
Reach outdoor enthusiasts and local visitors where they truly are, with campaigns grounded in real-world data and privacy-first targeting.
With Propulso, you can :
- Define custom geographic zones around trails, parks, or protected areas with 3-meter accuracy.
- Activate qualified, consent-based audiences for local and regional awareness campaigns.
- Promote your events, trail openings, or conservation initiatives more effectively.
- Measure real-world engagement and visitation trends to understand how your campaigns influence attendance.
A World of Possibilities
Ready to give it a try?
What People Are Saying
Our innovative partnership with Propulso is one more step in our efforts to understand the needs of trail users and ensure that the Trans Canada Trail remains a world-class destination and transportation corridor, for everyone.
Mathieu Roy, Trans Canada Trail
Leaders that trust Propulso
FAQ
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How accurate is the data?
In most cases, Propulso’s data is accurate to within about three meters, offering a reliable picture of visitor movement and activity within your parks and trail systems.
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Is this legal? What laws govern Propulso’s data and analytics solutions?
Yes. Propulso complies with Canadian and international privacy laws. All data used is anonymized, aggregated, and collected only from users who have given explicit consent.
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Are there limits to locations I can target with GeoMarketing?
GeoMarketing lets you define any area, whether it’s a single park, an entire region, or a trail network. Each campaign has a limit of 250 locations.
If you need to target more than 250 locations, you will need to create additional campaigns.
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How much does a report cost?
You can purchase a GeoIndicators report on demand at a fixed price or choose to subscribe to a license. Pricing depends on the type of report or type of license. Our packages are flexible and affordable, designed for public and non-profit organizations managing outdoor spaces.