--- title: Parks & Recreation – Smarter Visitors Management | Propulso description: Transform park and trail management with actionable mobility data and targeted marketing solutions to enhance visitor engagement and optimize resource allocation. --- ![person-hiking-solid-full_inverse-1](https://propulso.io/hs-fs/hubfs/person-hiking-solid-full_inverse-1.png?width=300&height=300&name=person-hiking-solid-full_inverse-1.png) ![waves-stack-light](https://propulso.io/hubfs/Imported%20images/waves-stack-light.svg) # Real-world data for smarter parks and trails management ## How We Help Parks & Recreation Organizations ![wave-black-1](https://propulso.io/hs-fs/hubfs/Elements%20graphiques/wave-black-1.png?width=78&height=9&name=wave-black-1.png "wave-black-1") Propulso transforms mobility data into clear, actionable insights that help organizations understand how their parks and trails are used. Our GeoIndicators and GeoMarketing tools support planning, funding, and the sustainable development of outdoor recreation spaces. Talk to an Expert ## What You Can Do with Propulso ![wave-black-1](https://propulso.io/hs-fs/hubfs/Elements%20graphiques/wave-black-1.png?width=78&height=9&name=wave-black-1.png "wave-black-1") ![illustration of different entrees in a park](https://propulso.io/hs-fs/hubfs/Propulso_sentierca_2a-02_entree.jpg?width=1317&height=1152&name=Propulso_sentierca_2a-02_entree.jpg) ### GeoIndicators Understand real-world movements Move beyond assumptions about how your trails and parks are used. Propulso provides a continuous view of outdoor activity, revealing where visitors go, when they come, and how they experience your spaces. With Propulso’s **GeoIndicators**, you can: - Track **trail and park usage trends** by season, weather, or time of day. - Understand **visitor behavior and profiles**, including origin, distance traveled, and visit frequency — always anonymized. - Identify **key access points, loops, and movement corridors** across your trail or park network. - Compare **activity between sites or regions** to highlight opportunities for investment, maintenance, or promotion. Reports are generated in minutes, giving you reliable, data-driven insights that complement manual counts and help guide planning, conservation, and funding efforts. [ Learn more ** ](https://propulso.io/en/solutions/geoindicators) ### GeoMarketing Promote your parks and trails with precision and accountability. Reach outdoor enthusiasts and local visitors where they truly are, with campaigns grounded in real-world data and privacy-first targeting. With Propulso, you can :  - Define **custom geographic zones** around trails, parks, or protected areas with 3-meter accuracy. - Activate **qualified, consent-based audiences** for local and regional awareness campaigns. - Promote your **events, trail openings, or conservation initiatives** more effectively. - Measure **real-world engagement and visitation trends** to understand how your campaigns influence attendance. [ Learn more ** ](https://propulso.io/en/products/geomarketing) ![illustration of a camping site with a cellphone notification and a wow text](https://propulso.io/hs-fs/hubfs/Illustrations%20divers/IllustrationSeule-14.png?width=2000&name=IllustrationSeule-14.png) ## A World of Possibilities #### Understand real-world movements Generate tailored reports in minutes. Because they’re built around your specific parks, trail networks, or regions, the analyses are always relevant, actionable, and ready to support your planning, maintenance, and funding applications. #### Gain quick insights Generate tailored reports in minutes. Because they’re built around your specific parks, trail networks, or regions challenge, the analyses are always relevant, actionable, and ready to support your planning, maintenance, and funding applications. #### Make smarter actions Base your strategies on facts, not estimates. Propulso helps you identify high-traffic areas, prioritize maintenance, and plan future investments where they will have the most impact — balancing accessibility, experience, and sustainability. #### Take action with advertising Reach outdoor enthusiasts where it matters. With Propulso’s GeoMarketing, promote trail openings, seasonal events, or conservation initiatives through privacy-safe, location-based campaigns — and measure how your efforts drive real-world engagement and visitation. ### Ready to give it a try? Get your free consultation ** ## What People Are Saying Our innovative partnership with Propulso is one more step in our efforts to understand the needs of trail users and ensure that the Trans Canada Trail remains a world-class destination and transportation corridor, for everyone. Mathieu Roy, Trans Canada Trail ## Leaders that trust Propulso ![wave-separator-white](https://propulso.io/hubfs/Elements%20graphiques/wave-separator-white.svg "wave-separator-white") ![wave-separator-white](https://propulso.io/hubfs/Elements%20graphiques/wave-separator-white.svg "wave-separator-white") ![STC-mc-Logo_Blanc](https://propulso.io/hs-fs/hubfs/STC-mc-Logo_Blanc.png?width=1477&height=1054&name=STC-mc-Logo_Blanc.png) ![White CPC 2024 reg (1)](https://propulso.io/hs-fs/hubfs/White%20CPC%202024%20reg%20(1).png?width=739&height=454&name=White%20CPC%202024%20reg%20(1).png) ## FAQ - How accurate is the data? In most cases, Propulso’s data is accurate to within about three meters, offering a reliable picture of visitor movement and activity within your parks and trail systems. - Is this legal? What laws govern Propulso’s data and analytics solutions? Yes. Propulso complies with Canadian and international privacy laws. All data used is anonymized, aggregated, and collected only from users who have given explicit consent. - Are there limits to locations I can target with GeoMarketing? GeoMarketing lets you define any area, whether it’s a single park, an entire region, or a trail network. Each campaign has a limit of 250 locations. If you need to target more than 250 locations, you will need to create additional campaigns. - How much does a report cost? You can purchase a GeoIndicators report on demand at a fixed price or choose to subscribe to a license. Pricing depends on the type of report or type of license. Our packages are flexible and affordable, designed for public and non-profit organizations managing outdoor spaces. ** ## Interested? Let's plan a call! Business industry Agency Retailer Publisher Affiliate Consultants E-commerce Other [Send **](https://propulso.io/en/industries/parks-recreation#) × ## Interested? Let's plan a call! Business industry Agency Retailer Publisher Affiliate Consultants E-commerce Other