--- title: Blog | Propulso | Virginie Belhumeur (2) description: Explore our blog articles on geomarketing, location intelligence, and ethical data analysis. Gain strategic insights, market trends, and best practices to optimize your business decisions. (2) --- [Skip to content](https://propulso.io/en/blog/author/virginie-belhumeur/page/2#main-content) [![logo_white](https://propulso.io/hubfs/logo_white.svg) ](https://propulso.io/en/) - Solutions - [![Agencies](https://propulso.io/hubfs/agences.png)Agencies](https://propulso.io/en/agencies) - [![entreprises](https://propulso.io/hubfs/Imported%20sitepage%20images/entreprises.svg)Retail](https://propulso.io/en/industries/businesses) - [![cities](https://propulso.io/hubfs/Imported%20sitepage%20images/cities.svg)Cities and institutions](https://propulso.io/en/cities-and-institutions) - [![person-hiking-solid-full 2-1](https://propulso.io/hubfs/person-hiking-solid-full%202-1.png)Parks & Recreation](https://propulso.io/en/industries/parks-recreation) - Products - [![geomarketing](https://propulso.io/hubfs/geomarketing.svg) GeoMarketing Target consumers based on their physical movements. ](https://propulso.io/en/products/geomarketing) - [![geoindicateurs](https://propulso.io/hubfs/Logo%20and%20branding/geoindicateurs.svg) GeoIndicators Analyze the habits and physical movements of consumers. ](https://propulso.io/en/products/geoindicators) - Learn - [![blogue](https://propulso.io/hubfs/Imported%20sitepage%20images/blogue.svg)Blog](https://propulso.io/en/blog) - [![a-propos](https://propulso.io/hubfs/Imported%20sitepage%20images/a-propos.svg)About us](https://propulso.io/en/about-us) - Pricing - [![illustration of a business with a target representing GeoMarketing](https://propulso.io/hubfs/gm_small-1.png) GeoMarketing Explore our GeoMarketing pricing and select the best option for your needs. ](https://propulso.io/en/pricing/geomarketing) - [![Illustration of a character with a cape, propelled by a rocket, symbolizing growth, innovation, and performance.](https://propulso.io/hubfs/fusee%20bonhomme%20cape_small-1.png) GeoIndicators Explore our GeoIndicators licenses and find the best fit for your needs. ](https://propulso.io/en/pricing/geoindicators) ** [FR](https://propulso.io/fr/blogue) [** Log In ](https://app.geo.propulso.io/) [Sign Up ** ](https://propulso.io/en/signup) Solutions ** [ Agencies ](https://propulso.io/en/agencies) [ Retail ](https://propulso.io/en/industries/businesses) [ Cities and institutions ](https://propulso.io/en/cities-and-institutions) [ Parks & Recreation ](https://propulso.io/en/industries/parks-recreation) Products ** [ GeoMarketing Target consumers based on their physical movements. ](https://propulso.io/en/products/geomarketing) [ GeoIndicators Analyze the habits and physical movements of consumers. ](https://propulso.io/en/products/geoindicators) Learn ** [ Blog ](https://propulso.io/en/blog) [ About us ](https://propulso.io/en/about-us) Pricing ** [ GeoMarketing Explore our GeoMarketing pricing and select the best option for your needs. ](https://propulso.io/en/pricing/geomarketing) [ GeoIndicators Explore our GeoIndicators licenses and find the best fit for your needs. ](https://propulso.io/en/pricing/geoindicators) [**  Log In](https://app.geo.propulso.io/) [Sign Up  **](https://propulso.io/en/signup) [FR](https://propulso.io/fr/blogue/) MENU ![blogue-dark](https://propulso.io/hubfs/Imported%20sitepage%20images/blogue-dark.svg) # Blog #### TAGS: [All ](https://propulso.io/en/blog) [News ](https://propulso.io/en/blog/tag/news) [Strategy ](https://propulso.io/en/blog/tag/strategy) [Events ](https://propulso.io/en/blog/tag/events) [GeoMarketing ](https://propulso.io/en/blog/tag/geomarketing) [Activation ](https://propulso.io/en/blog/tag/activation) [GeoIndicators ](https://propulso.io/en/blog/tag/geoindicators) [Cities & Institutions ](https://propulso.io/en/blog/tag/cities-institutions) [Events & Festivals ](https://propulso.io/en/blog/tag/events-festivals) [Fundamentals ](https://propulso.io/en/blog/tag/fundamentals) [Hospitality & Restaurants ](https://propulso.io/en/blog/tag/hospitality-restaurants) [Press Release ](https://propulso.io/en/blog/tag/press-release) [Retail ](https://propulso.io/en/blog/tag/retail) [Seasonal ](https://propulso.io/en/blog/tag/seasonal) [![](https://propulso.io/hubfs/Propulso-ROAS-Vs-Real-Consumer-Behavior.png) #### Are Your Ads Actually Bringing Customers In? Measuring Real Visits, Beyond ROAS Lorsque la rue Saint-Vallier Ouest, à Qu... Read more ** ](https://propulso.io/en/blog/beyond-roas) [![](https://propulso.io/hubfs/AI-Generated%20Media/Images/Working%20Woman%20Geofencing%20Summer%20Festival%20with%20Saas%20Platform.png) #### Summer High Season: The Playbook to Turn Real-World Foot Traffic Into Store Visits Lorsque la rue Saint-Vallier Ouest, à Qu... Read more ** ](https://propulso.io/en/blog/summer-high-season-playbook) [![](https://propulso.io/hubfs/AI-Generated%20Media/Images/Digital%20Marketing%20Dashboard%20on%20Sleek%20Laptop%20with%20Geofencing%20Map.png) #### Geomarketing 101: What It Is, How It Works, and Why It Drives Real Sales Lorsque la rue Saint-Vallier Ouest, à Qu... Read more ** ](https://propulso.io/en/blog/what-is-geomarketing) [![illustration of a group of people looking at data analysis from propulso ](https://propulso.io/hubfs/Propulso_donnees_1a-04.png) #### Actionable Location Intelligence for Smarter Site Management Seasonal amenities like sledding hills a... Read more ** ](https://propulso.io/en/blog/from-assumptions-to-action-location-intelligence-for-site-management) [![carte avec cible orange traversée par un sentier lié par 3 arbres](https://propulso.io/hubfs/IllustrationSeule-06%202%20small-1.png) #### Insights How Cities Use Foot Traffic Data to Invest Smarter Read more ** ](https://propulso.io/en/blog/how-one-mid-sized-city-is-making-smarter-outdoor-investments-using-foot-traffic-insights) [![Illustration of a commercial scene with a woman leaving a shopping center, bags in hand, in front of a stylized building. Geolocation icons suggest the analysis of visitor movements in a context of urban revitalization.](https://propulso.io/hubfs/2025-article_revitalisation-1.png) #### Measure Urban Revitalization Impact with Location Data When Saint-Vallier Ouest Street in Québe... Read more ** ](https://propulso.io/en/blog/turning-intuition-into-proof-measuring-the-impact-of-urban-revitalization-with-geoindicators) [![woman shopping in front of 2 stores with target and stats near her head illustration](https://propulso.io/hubfs/blogue_calgary_epiceries-1.png) #### Using Location Data to Balance Grocery Demand in Calgary As Calgary experiences remarkable demogr... Read more ** ](https://propulso.io/en/blog/calgarys-rapid-growth-when-grocery-demand-outpaces-supply) [![](https://propulso.io/hubfs/4-streategies-geomarketing-pour-recruter-1.jpg) #### Geomarketing Strategies to Boost Recruitment Efforts Recruiting the right talent is no small ... Read more ** ](https://propulso.io/en/blog/3-geomarketing-strategies-to-boost-your-recruitment-efforts) [![Site location with target on city map](https://propulso.io/hubfs/2022_GeoINDICATEUR_illustration_2a-02.png) #### Make Smarter Retail Site Selection with Mobile Data Choosing the right retail location is on... Read more ** ](https://propulso.io/en/blog/choosing-the-right-retail-location-with-mobile-data-insights) [![](https://propulso.io/hubfs/Group%205%20(2).png) #### Watch the Québec Brand Affinity Conference Replay Imagine being able to decipher the buyin... Read more ** ](https://propulso.io/en/blog/unprecedented-analysis-of-brand-affinities-in-quebec) [![illustration of a female client in front or a store with target on her to show geolocation](https://propulso.io/hubfs/blog-article%20presse.png) #### Propulso Featured in La Presse for Rethinking Customer Loyalty The October 31 article in La Presse (fre... Read more ** ](https://propulso.io/en/blog/when-data-intelligence-redefines-customer-loyalty-in-retail) [![hop 2024](https://propulso.io/hubfs/1214-CQCD_EvenHOP-2024_Bannieres_RS_1200x630_Jaune-1.jpg) #### Meet Propulso at HOP! The Retail Summit 2024 in Montreal Already 30 years for HOP - Quebec Retail... Read more ** ](https://propulso.io/en/blog/evenement-hop-2024-montreal) [![photo des trois actionnaires Mathieu Le Reste, Nicolas Dessureault et Charles Madore.](https://propulso.io/hubfs/propulso-concretise-une-importante-ronde-de-financement-de-2_6m.jpg) #### Propulso Raises $2.6M to Accelerate Growth Propulso has been on the cutting edge of... Read more ** ](https://propulso.io/en/blog/propulso-raises-2.6-million-in-a-strategic-round-of-funding) [![photo d'un sentier transcanadien vers une foret, qui passe sur un pont de bois](https://propulso.io/hubfs/blog-_BC_Cowichan-Valley-Trail_Kinsol-Trestle-1086.png) #### Propulso and Trans Canada Trail: Innovating with Ethical Data Sentier Transcanadien s’associe à Propul... Read more ** ](https://propulso.io/en/blog/ethical-data-partnership-helps-trans-canada-trail-understand-its-users-needs) [![CES logo and informations for 2024 event](https://propulso.io/hubfs/ces-2024-las-vegas_v2.png) #### Propulso Showcases Innovation at CES 2024 Propulso is finally positioned to make a... Read more ** ](https://propulso.io/en/blog/a-delegation-from-propulso-at-ces-2024) ## Any questions? Ready to give it a try? 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