How does GeoMarketing work?
Define Target Zones
Interested in a competitor’s location, an event, a landmark or an entire neighbourhood? Our simple and intuitive targeting tool gives you the ability to draw custom polygons with an accuracy of three metres (10 feet)! This lets you track individuals who enter your target zones with unparalleled precision.
You can also define zones around your own stores in order to measure the impact and effectiveness of your ads.
Detect Consumers Entering Target Zones
In real time, our technology detects individuals entering target zones and adds their anonymous advertising profiles to the relevant audiences.
This is all done using data from the mobile devices of people who have provided consent.
Deliver Ads to Detected Consumers
Our system analyzes the audience profiles corresponding to detected consumers in order to determine what devices they use (tablets, computers, phones, etc.) and to learn about their online shopping habits.
Based on this information, your digital ads (banners, videos, etc.) are not only delivered to the detected individuals, but also optimized using our artificial intelligence systems.
Measure Physical Conversions Resulting from Your Ads
Finally, based on your conversion zones, we assess the number of individuals who visited your locations in person after seeing your ads!
This lets you determine the true ROI of your campaigns and the precise number of visits resulting from them.
Benefits of GeoMarketing
Why Choose Propulso?
Self-Service Platform
Ours is the only self-service platform in Canada that allows you to create and manage campaigns on your own, all with just a few clicks.
- Ability to cut out the middleman and design your own campaigns
- GeoAcademy tutorials and training courses
- Access to real-time statistics
- And much more!
Invest in Homegrown Media
Stop lining the pockets of American tech giants and start using a homegrown platform that supports hundreds of local media companies. Propulso is Quebec technology with a global reach! Our geotargeted advertising campaigns can be deployed in more than 100 countries around the world.
Estimated portion of ad budget allocated to Canadian media:
≈70% Propulso ≈30% Google Ads 0% Facebook Ads
Learn moreUnrivalled Accuracy
FAQ
What is the source of the data?
The platform uses data from the mobile devices of consumers who have consented to having their information used for advertising purposes. This fully anonymous data (associated with an advertising ID) uses a combination of GPS, Wifi, Bluetooth and IP positioning information to pinpoint locations with a very small margin of error.
In what countries does the technology work?
Currently, more than 100 countries allow geolocation-based advertising—including Canada, the United States, Mexico and several European countries.
Where will the ads be displayed?
The ads will be shown to detected consumers on the sites and applications they visit, in the form of banners, native content or videos. We deal with over 100 advertising inventory suppliers, giving us access to virtually every website and application!
How much does a campaign cost?
Our self-service platform charges on a pay-per-use basis, according to the number of impressions your ads receive (CPT). The cost will therefore vary based on the number of locations you target and the number of individuals detected.
Are there any restrictions?
Certain locations, industries or strategies are prohibited for ethical reasons and our team of experts reviews each campaign to ensure compliance. As this list is constantly evolving please contact our team for details or if in doubt before starting your campaign.