Save Time and Money: Find the Best Retail Locations with Mobile Data

Choosing the right retail location is one of the most critical and costly decisions for any business. A poor site selection can lead to low foot traffic, weak sales, and unnecessary expenses.

With mobile location data, retailers can now make informed decisions and optimize their expansion strategy—eliminating guesswork and reducing risks.

By following this step-by-step approach, you can confidently select the best retail locations and ensure long-term success.

Step 1: Analyze Your Existing Locations

Before expanding, it's essential to understand how your current locations perform.

• When and where do your customers visit?
• How far do they travel to reach your store?
• What are their demographics?

Report to Use :

• GeoIndicator Visits Report – Provides real-time visitor analytics, tracking visitation patterns, travel distance, and customer demographics.

By analyzing your existing locations, you gain a clear baseline of what works and what needs improvement before considering expansion.

Step 2: Understand Your Customers and Their Interests

Beyond foot traffic data, knowing who your customers are and what drives their visits is critical.

• What brands and locations do your visitors prefer?
• What are your customers’ key interests and shopping behaviors?
• What is the population pool and neighborhood profile around your locations?
• Do visitors come from home or work?
• What other venues do they visit before or after coming to your store? 

Reports to Use

• GeoIndicator Before/After Report – Shows whether visitors come from home or work and what other locations they frequent.
• GeoIndicator Brand Affinity Report – Compares visitor behaviors to identify key trends and preferred brands.
• GeoIndicator Interests Report – Shows the top interests and lifestyles of visitors to different locations.
• GeoIndicator Population Report – Evaluates demographics, household income, and neighborhood characteristics to refine location strategy.

Understanding customer behaviors allows you to refine marketing efforts and position new locations closer to high-value customers.

Step 3: Analyze the Local Market and Competitors

Now that you understand your customers, the next step is to assess market potential and evaluate the competitive landscape.

• Who are your local competitors?
• How large is the Total Addressable Market (TAM)?
• How competitive is the market?

Report to Use

• GeoIndicator Market Share Report – Helps compare potential locations with competitors, ensuring you expand in the right place.

By analyzing the local market and competition, you can strategically position your business where demand is strong and competition is manageable.

Step 4: Compare Potential Locations Using Data-Driven Insights

Once you have identified potential areas, it’s time to compare them side by side based on data.

• Visitation patterns and peak hours.
• Travel distances and surrounding businesses.
• Nearby competitors and their customer share.
• Population density and rental costs.

Using Reports from Previous Steps

Utilize the data gathered in Steps 1 to 3 to compare potential locations side by side, assessing key factors such as foot traffic, demographics, and market competition

These insights will help identify the ideal customer base and competitive landscape, allowing you to prioritize and select the best-performing sites.

Step 5: Make an Informed Decision and Take Action

With all insights in hand, it’s time to finalize your location choice and act. Instead of relying on guesswork, location data ensures you:

✅ Reduce financial risk by avoiding low-traffic areas.

✅ Maximize foot traffic by selecting high-potential locations.

✅ Save time and money with automated reports and analysis.

GeoIndicator’s self-service reports provide all the necessary insights within minutes, allowing you to act quickly and secure the best locations before competitors do.