About us

Our values


Propulso always strives for full transparency. We give you access to a dashboard that displays all your data in real time. With no surprises and no fine print, you can easily track every detail of your campaigns. Have a question? Don’t worry, customer service will always be there when you need it. Although we use highly advanced technologies, we also recognize the need for real people to answer your questions.


At Propulso, our teams come up with good ideas by constantly coming up with new ones. Always pushing the envelope, our company leverages imagination and creativity to ensure that our clients benefit from the latest technological discoveries in the field of geolocation. Following an iterative approach, Propulso maintains a scalable platform whose development is focused on producing positive results for our clients.


We’re proud of our roots in Canada, Quebec and Sherbrooke. We’re not the kind of business that moves its head office to a tax haven! By choosing Propulso, you’re investing in local media. Rather than lining the pockets of American tech giants, we put nearly 70% of our clients’ advertising budgets back into the Canadian economy.

R&D and the Origins of the Technology

With more than 35 years of combined experience in the fields of marketing and technology, our team dreamed of breaking down the barriers between the physical and digital worlds. Innovation has always been part of our DNA, and we knew that we were on track to develop truly revolutionary technology!

Start of Commercial Testing

Following a year of development, the initial version of the platform was released to a few select clients. Highly promising results and strong interest in the platform from agencies and consultants spurred growth at Propulso. In order to accelerate development, we hired an account manager, an operations manager and an additional full-stack developer.

Launch of Managed Services

After more than 18 months of internal testing, we proceeded with an invitation-only launch of our managed services offering to Canadian marketing industry professionals. We also unveiled an innovative platform for tracking managed campaign analytics in real time.

Launch of the Self-Service Platform

More than three years of research and development ultimately led to the public launch of our technology via a new self-service platform. It was truly a groundbreaking moment in the Canadian advertising industry!

Our Team

Management Team

Mathieu Le Reste

Co-founder and CEO

Guillaume Belhumeur

Co-founder and Director of Marketing

Charles Madore

Partner and Director of Operations

Nicolas Dessureault

Director of Sales

Virginie Belhumeur

Director of administration

Sales Team

Jimmy Darac

Sales representative

Vincent Desmarais

Sales representative

Tech Team

Vincent Quernel

Team Lead and Full-Stack Developer

Audrey Thomas

Full-Stack Developer

Luca Vadnais

Full-Stack Developer

Marc-Antoine Bélisle

Full-Stack Developer

Olivier Lortie

Full-Stack Developer

Geoffrey Bourque-Riel

AI Developer

Olivier Martin

AI Developer

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